CREATIVE VISION
Limitless Ideas
Connected to create
ALLAll in one solution
One connection. Complete solutions.
One ServiceA foundation for your brand
Hoa Xinh StudioBringing creativity to life
ONE SERVICE × HOA XINH STUDIO
Hoa Xinh Agency creative capabilities
HOAXINH
Commercial — Distinctive advertising content that brings your brand to life.
Our projects
Stories made to connect.
RosiveContents agency↗
Creative
Creative concepts
and content development
Production
High-quality production
with local expertise
KV
Key visuals crafted
to global standards
Creative production
IrisiveTVC Production↗
6 Month Plan
A six-month content roadmap to grow
views, performance and subscribers.
Contents
Localized variety, drama and web content
that builds brand relevance.
Performance
Connect audience reach with sales.
Optimize advertising through regular reporting.
Contents Agency
OrchivE-commerce↗
Shop Design
Storefront design and product pages
for Shopee, TikTok and Facebook.
Contents
Product reviews that support sales.
Creative content that builds your brand.
Live Stream
Weekly livestreams with Vietnamese
KOCs and KOLs to drive ongoing sales.
E-commerce
Process
01. Consulting
Define your brand strategy, creative direction and content experience.
02. Production
Bring concepts to life through film, content production and e-commerce experiences.
03. Media
Deliver content across the right channels to connect your brand with its audience.
04. Report
Measure results, share insights and optimize content and media performance.
Members
Photographer | Kim Sang Gon
- International Center of Photography
- Kaywon Univ of Art and Design Professor
- Inha / Chungbuk Univ Professor
- VYNILLA STUDIO
- ROUND TABLE IMAGE COMPANY
- HOAXINH
Photography
KV
Contents
Director | Joo Sung Min
- Luminous production Director
- Dingo Director
- Playlist Director
- Digitalsmoke production Director
- Contents Gravity Director
- HOAXINH
Commercial
Drama
Contents
Project
Drama
- Oh My Assistant (Netflix)
- Half Fifty (Wavve)
- For My Name (Playlist)
- Broject (Playlist)
Commercial
Built for your next stage
Service packages
From storefront setup to content that connects. Find the right foundation for your brand.
All prices in VND · Per channel, per platform
E-commerce package
Your store. Ready to sell.
Shopee / Lazada / TikTok Shop
12M VND
Discuss this packageProduct photography / Product AI / Shop setup / Banners
- E-commerce platform registration and storefront setup
- 10+ product uploads
- 2+ product introduction banners per platform
- 2+ promotional banners per platform
- Sales planning and monthly promotion planning
- Promotion monitoring and monthly sales reporting
Content packages
Monthly content upload and copywriting for Facebook / Instagram / TikTok.
Swipe to compare packages on mobile.
Content package prices and deliverables| What’s included | Essential25M VNDProduct AI / Review /
Standard content | Growth45M VNDProduct AI / Review / Live stream /
Standard content | Signature60M VNDProduct AI / Review / Live stream /
Special content |
|---|
| Monthly uploads & copywriting | 8+ | 15+ | 15+ |
|---|
| Review & product introduction content | 10+ | 20+ | 20+ |
|---|
| Live streaming | 4+ hours | 8+ hours | 8+ hours |
|---|
| Special concept content | — | — | 4+ |
|---|
01 / ReviewReal voices. Real connection.
Reviews and simple product shots, produced with micro-influencers.
02 / ProductMake every detail count.
Product detail videos explaining your product’s features.
03 / SpecialIdeas beyond the ordinary.
Concept-led videos combining special filming, visual effects and AI.
Planning something bigger?
Full campaigns, TVCs and drama series are quoted separately after consultation.
- Client
- Lotteria
- Type
- Brand drama
- Artist
- Hoang Ha
A place for real stories
Rather than another conventional food advertisement, the series presents Lotteria as a place where meaningful everyday moments unfold.
Connecting with a younger audience
Stories of a mother's love and romantic relationships bring the brand closer to millennial and Gen Z audiences in Vietnam through a web-drama format.
Local talent, authentic emotion
Working with actors active in Vietnam's film industry gives the stories a familiar human presence and helps the brand connect with its audience.
- Client
- Shinhan
- Type
- Variety series
- Artist
- Chibi
A weekly brand experience
A six-month web-variety series builds familiarity through recurring episodes rather than a single standalone advertisement.
Inside the company
Chibi visits different Shinhan departments, turning workplace encounters into entertaining episodes that introduce viewers to the brand.
Entertainment meets financial education
Stock-market games highlight investing and the SSV app, while educational segments add market information to the entertainment format.
- Client
- UIQ
- Type
- Commercial
- Artist
- RIIZE
- Director
- Joo Sung Min
- DOP
- RAW
Building a brand universe
Instead of simply showing the artists holding products, the film creates a distinct universe and tells a story through the events within it.
A different visual rhythm
Composed, relatively static images and distinctive angles bring each artist's character into focus, departing from the fast cuts and elaborate camera movement common in the category.
The science, visualized
Clean 3D imagery represents the product's microbiome ingredient. Transparent materials and restrained accent colors maintain the campaign's overall visual tone.
- Client
- Koreno
- Type
- Commercial
- Artist
- Tran Thanh
- Director
- Joo Sung Min
- Agency
- Daehong Communication
Personality at the heart of the film
The commercial draws on Tran Thanh's expressive performance and comedy, using parody and slow motion to create an entertaining brand story.
A four-minute cooking concept
The creative idea highlights noodles prepared by boiling rather than simply soaking in hot water, framing preparation around a four-minute cooking experience.
- Client
- Samsung
- Type
- Commercial
- Director
- Joo Sung Min
- DOP
- RAW
Comfort as a lifestyle
The film introduces Bespoke AIR Combo through a premium living environment, presenting temperature and humidity control as part of everyday comfort.
One integrated system
Cooling, dehumidification, ventilation and air purification are brought together in a single spatial-comfort story.
A premium, intelligent experience
The campaign highlights the product's AI-assisted comfort and energy-management features within an aspirational residential setting.
- Client
- Hong Kong Disneyland
- Type
- Commercial
- Artist
- Taeyeon
- Director
- Joo Sung Min
- DOP
- RAW
Entering the World of Frozen
Taeyeon's journey into the new Frozen-themed world introduces its spaces through a combination of performance, setting and music.
Music as a creative thread
The project uses a newly produced interpretation of Let It Go, with client approval, to connect the artist's presence with the world of Frozen.
Beyond a single commercial
Additional interview content combines short-form storytelling, music and music-video elements, extending the project into multiple content formats.
- Client
- Ploonet
- Type
- Commercial
- Production management
- Contents Gravity
- Director
- Joo Sung Min
- DOP
- RAW
Making emerging technology tangible
The campaign imagines the possibilities of generative AI while staying aligned with the services the client was developing.
A memorable visual signature
Dynamic camera movement and fast editing focus attention on the Ploonet name at a stage when the product was still taking shape.
An expressive AI identity
Neon colors, varied typography and rapid transitions establish a distinctive visual tone for the technology brand.
- Client
- True Friend
- Type
- Commercial
- Agency
- Cheil Communication
- Director
- Joo Sung Min
- DOP
- MATE
The moment of hesitation
Forward and reverse playback create a boomerang effect that represents a younger audience's uncertainty about whether to invest.
Introducing iKIS Man
A hero-like character appears at the moment of indecision, making the service's role in supporting investment decisions easier to understand.
A high-tech visual language
Technology-led imagery reinforces the product story and presents a confident, contemporary brand identity.
- Client
- Cuckoo
- Type
- Brand drama
A story every week
Weekly web-drama episodes across six months create recurring moments of connection and build long-term brand familiarity.
The audience becomes part of the story
Viewers submit personal stories through comments on monthly event posts. Four stories are selected each month and developed into filmed episodes.
Results reported in the portfolio
The company portfolio reports 15 million combined monthly views across four pieces of content and an increase of 140,000 followers supported by accompanying events. These are historical case-study figures, not performance guarantees.